Social media marketing is all about getting to build a community of followers. People will only follow brands and companies that they trust and support. The common mistake made is pushing products too hard on social networks. Users find disruptive advertising on social media to be offensive and this can damage your reputation. If you are sending your advertisements through social media, you are doing yourself a lot of harm than good. Instead of selling to your followers, you should aim at rewarding them for their support and loyalty. Provide your followers with exclusive discounts.
Promotions are great but if you are having too many discounts and promotions, this will hurt your brand instead of helping it. In case you launched a promotion and you have not seen good returns, do not just push out another offer. You need to analyze the reason why that approach did not work out in the first place. The problem might be that you were not able to reach the target audience or you did not have a competitive discount. Find out what the root cause of your failure in promotion is and then learn from it or you will end up reducing your prices and not being able to recoup your costs.
Having created a social media marketing plan, you will be required to hire someone who knows how to respond to comments. Social media management is mostly about answering questions and being able to share information. Announcing something on your blog is not enough, as you need to be able to discuss it further. In the event that you get positive response based on the information that you have shared, remember to express your appreciation and you can go ahead and provide some more information in your response. In case you face criticism, take it positively and work on it.
Never dismiss the power of social media. All companies desire to create informative and error free content that will spread across the Internet very fast. However, most of social media management companies do not know that the viral effect can also hurt the company. The Internet loves scandals and you should get yourself ready for it. Make sure that your communication and social media management team is prepared for anything.
Do not begin social media marketing without having a plan. You need to think and strategize how you will market your products. Do your research well and bring your team together to discuss about this. Know what your business objectives are. Do not lose your human language as well. The type of language that works best in social media is the way you typically speak out loud. It is common for people to develop a more corporate voice when communicating online through social media. You need to know that people want to hear a real person and be able to relate to you and your employees as well. Therefore, when you are writing or posting advertisements online, remember to use a natural and human voice.
As discussed above, those are the Social media marketing 5 things not to do.