Professionals spend a lot of time creating email marketing campaigns. They use personalized messages, set objectives, choose the contact list, add some creativity and decide the best time for delivery. In this whole process, you are working extremely hard to gain attention of the prospective buyers. Once you have sent the email to the contacts, you wish to know how many of them opened the mail.
What goes on in a buyer’s mind? Who subscribed? What did they click on? What is the revenue that you generated? All this plays in your mind, and there is a fix for this. Save yourself from all of this and make good use of web analytics.
Keeping a track of the metrics can help your business. Here are the benefits of tracking email marketing campaigns with web analytics.
Web Analytics helps in Narrowing Focus
Firstly, you must understand that web analytics helps you narrow down the focus. When you start a website or send email marketing campaigns, the next move is to check whether people are opening your mail/website or not.
Web analytics helps you to check the following: Who navigated? What did they open? How did the visitors enter? Did they click on any internal link? In a nutshell, web analytics is crucial for the success of your business.
There are certain people who would read your email before sleeping. Some people might just wake up and check their email first thing in the morning. With web analytics, you can monitor the behavior of the prospective/existing clients. The aim is to retain the existing subscribers! You can learn a lot about the behavior of subscribers by using web analytics.
For example, you are in the travel industry and wish to send tailor-made trip packages to your subscribers. You have an excellent offer for the patrons! With web analytics, you can get higher conversion rates. All you need to do is connect the email activity tracking with the web analytics tool.
Email marketing is all about sending a message which is meaningful for the subscribers. You need to send the right message at the right time. How do you know the RIGHT time to send an email? Simply use web analytics and improve the conversion rates. It will help in building your business and taking it to new heights!